November 9, 2020

Betting

The Future of Sports Data

The ever-increasing demand for real-time sports data by all the participants involved has boosted the dependence on streaming APIs. Research suggests 63% of UK betters tend to switch to a different platform if the incorrect stats leads them towards a loss. Certain outside factors have also played their role, US supreme court verdict to open sports-betting markets, technological dependence and the huge competition makes it almost impossible to fulfill all the requirements of customers.

A large portion of customers is more likely to exhibit a fluttering response towards apps and websites, behaving like a butterfly in general. A simple click on a different website and you lose your customers. In the Sports domain, customers require reliable and fast sports scores data feed and APIs are the way to break through the clutter with real-time sports data solutions.

Below factors play an important role as we talk about the real-time data delivery.

Support Infrastructure for Data Transfer

The required infra for real-time streaming APIs is extravagant. Feeding the ever-fluttering sports addictive fans is a tough job. The data delivery needs to be lag-free with seamless synchronization across platforms to reach customers. And one mistake would make your customers switch in a blink of an eye.

The cutthroat competition and high expectations from customers can be met with the help of APIs. To explain we have the example of Ballr which is a mobile gaming platform that offers a complete package of entertainment by letting its fans compete, connect and communicate driven by real-time data with millions of in-game events. Thus, they require a complex system that would allow them to transfer millions of microdata which is fed into the system and needs to be updated regularly according to real-time play, odds, and all such minute information to serve their host of customers. And all the systems are required to run smoothly as well.

Dynamic and competitive industry

The sports industry is quite dynamic, rolling with the high-tech world and adapting to the need of the hour. The invention of smartphones and the millennial age has shifted from platforms like TV to a more captivating platform which is mobile-based.  Research suggests 72% of sports fans engage more via smartphones just for checking scores.

Demanding Bet Wagers

The bettingexperience has become more immersive, the bet-wagers need constant access to sports data to base bets on real-time sports odds.

sports data business

And all this is possible with the help of Artificial intelligence which delivers live data with the help of predictive algorithms.

The majority of industry though runs on a backdated system with the data streaming through networks that depend on pairwise integrations. The current data transfer model forces the developers to set up connections every time users wishes to publish or consume data. Thus, a lot of time is consumed in making the same data available to multiple users.

But with the help of real-time sports data APIs, new possibilities have emerged but it will also require substantial manual integration which needs to be operative across systems.

Working of API in real-time

Real-time sports data solutions

API eliminates this backdated system, in practice sports companies can leverage the power of API which helps distribute information pertaining to relevant events through several custom-built channels. The infra requirement is minimalized no matter the number of end-user devices. It will be a cost-effective measure over the traditional method in the long run.

Sports data feed providers have much better infrastructure and engineers who can effectively turn data feeds into revenue streams. In the same area, Data Sports Group has been able to provide the required real-time data in a cost-effective measure with the help of trained data engineers. Making the same accessible in a single interface ensuring the data is available in a digestive manner for your customers. The scalability that this system offers is unparalleled with a much farther reach than the traditional system was able to provide.

Real-time live score providing ability along with historical data offers a unique mix of data that can be further harnessed to derive powerful decisions based on the historic and live data scores of sporting events. Every customer wants a ‘wow effect’ from any company it engages with, whether directly or indirectly. Our services enable you to reach your millions of customers with the least lag and the data is made available in a concise manner like fixtures, player ratings, in-depth team statistics, player performance, match analysis,pre-game, and post-gameanalysis, odds, and more.

Our data collection is sound and reliable, with a ball by ball coverage across multiple sports like football, baseball, basketball, and over 35 sports are covered so far by us with a focus on the major leagues like Premier League, NBA, F1 racing, Bundesliga, Ligue 1, Esports events like ESL Pro, Worlds and the list is exhaustive.

Though there exists a much debatable topic whether these live scores have increased the corruption in the Sports Betting domain. The much more accessible live data has adversely affected the industry with rising levels of match-fixing instances. To eliminate the problem sports data providers, align with sports regulators and anti-corruption campaigners to develop a centralized repository of official data that would be fast, trustworthy, and robust to nip illegal activities in the bud and defunct offshore data providers. 

Data Sports Group avails the use of advanced algorithms as well to cut off the suspicious activity by the root.

Is the world ready for the transformative power of real-time data?

Sports data providers exist to enable companies to satisfy sports fans'needswith consistent real-time sports data. Which can be easily shared and exchanged by the organization as they strive to meet their customers’ needs across multiple platforms and multiple sports arenas. Sports Data future lies in real-time when such a thing would not be disrupting the sector but become the very essence of it. And Data Sports Group can help you achieve that.

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