April 11, 2022

Sports Analytics

Sports Data Analytics

Media houses and broadcasters have realized that sports data is the answer to attracting fans and converting them into a loyal customer base in the long run. it truly is an incredible asset they can possess and bring customers close to the game as well.

Even taking part in sports betting as well as fantasy sports has also become a reality and even more so has become a highly lucrative industry for players to get into at the moment. Many sports league clubs, broadcasters, and bookmakers would depend on sports data and would need quality sports data to engage with customers. But just how they would be able to get access to relevant and accurate sports data?

The data is directly sourced from leagues and clubs because they have realized that the kind of data that they generate with the player information, team information, sports data analytics, and everything offers an elevated value to the fans.

Armed with game stats, and information, broadcasters, media outlets, and bookmakers could also lure in sports fans with a unique entertainment platform and all they would need is reliable data from leagues and clubs to grow their revenue. But keep in mind such sports data would require management and would need to be collected and distributed in a professional manner to maintain consistency, accuracy, and trustworthiness.

The main hindrance the operators face is sourcing the live sports data feed from a good source that would be made available in real-time to engage with fans. This led to the growth of sports data providers, who swooped in to fill the role Sports Data Analytics Companyand offer a comprehensive database by developing a sports data center and coming up with innovative ways to distribute the data in the most engaging manner possible.

Sports Data Providers worked on partnership models wherein they would be involved in all the phases of the data value chain, refine and adapt that as per the partner's needs and add value to their business model. Data is gathered through a dependable collecting system which is then commercialized and distributed to broadcasters, bookmakers, fantasy operators, and sports data analytics companies to offer appealing content solutions to boost fan engagement.

 

Lets take a deep dive through the process:

Data Collection method: Some of the players in the industry have developed their own in-house data collection systems and improved on them to include different sports and make that available across multiple devices. Be it Soccer, Basketball, Badminton, or Table Tennis, the collection system would have to be tweaked to take the rules and regulations of the sports into consideration and the relevant data is then stored with speed and accuracy. The data providers need to keep the depth of the data in mind as well, while first-level data would be tracking results, a number of goals, and then the second-level of data would involve player-related data and other detailed aspects of the data that could be quantified. This could be the real differentiating factor between different data providers as well.

Sports Data ProvidersHow is the collection done? The sports data providers could have either of the two systems in place- manually or automatically. They could have a network of freelancing data journalists across the globe and use them to cover thousands of events around the globe. This process has been automated by some players to eliminate the dependence on humans and create a set system in place to maintain consistently high-quality standards throughout the process.

Processing: Next step is Data processing where the data is collected and pushed through the servers to be delivered to the client’s software on a real-time basis. The collected data is run through a set process of Data validation to ensure the accuracy of data and add in stats that was missed in the previous step.

Distribution of Data: Sports Data Providers would then distribute the data around the world to their network of partners and clients, and they need to have the proper infrastructure in place to keep this process going on an infinite loop. The data could be distributed in multiple data formats as well depending on the clients' needs, mainly two main sources XML and API feeds are usually offered. This ensures that the implementation process is easy and that modern visualization tools could be integrated as well to offer an immersive experience to customers.

As per the industry standard, all the good Sports Data Providers would give access to LIVE stats, team standings, lineups, pre-match and post-match details to their partners and it all plays a key role in augmenting the experience over time. Companies like Data Sports Group also provide a reliable support tech with open documentation to make implementation easy on top of all the basic data feed. The sports website and app operator could depend on DSG for data needs and free up the time to effectively manage their business process to increase the bottom line. 

 

STAY IN TOUCH

Signup to our newsletter to receive updates