In today’s world, media outlets and news websites are facing a lot of competition when it comes to offering live coverage of sports events. It is even tougher to hold the audience’s interest and build a loyal customer base but, with real-time information and engaging visualizations, it can be made easier.

How can you make that happen? While the need of the hour in the past was the highest-quality data and comprehensive coverage now the presentation of data is taking the front stage. The market leaders are offering compelling real-time data visuals in the form of pre-match widgets, live score data feed and post-match statistics.

The fans are never at a disadvantage when it comes to sources since a lot of players already exist in the market and they can easily access information on their favorite competitions, clubs, and players. Even the feature of live broadcasts is not exclusive anymore with hundreds of sites dedicated to bringing match details right from the field to the customers' mobiles. The teams have their specific sites nowadays even social media handles as well to interact with fans directly with comments and engaging content.

The real problem the media houses have in front of them is setting themselves apart from the competition and maintaining a loyal customer base when they exhibit butterfly-like attitudes. But with better immersive tech, many have realized that not just video content and the quality need to be met but all that needs to be complemented with highlighting key events of a game further add-in, in-depth stats and data about the team and players also all of that should be properly included in the fans’ devices appealingly. You can approach that in phases and engage with the fans accordingly.

First and foremost, it is pre-match data, fighting for views is not restricted to just the main event when the whistle blows but now fans want to be involved beforehand as well, this is the differentiating feature of true fans, who seek team, player, manager details and wish to be well-informed. They would form their own opinions before the match even starts or even the lineup has been formed.

They would compare, and analyze the facts and stats to make their predictions before and even express their opinions in comments. This all ensures that sport and news websites have gone well beyond their previous role of just reporting the main event but has encompassed a more holistic approach to keep their viewers entertained.

What they can do now is compare the teams’ previous performance to reveal their current form. Where are they placed in the league table? Who are their best players and how have they fared in the current campaign? Some of the most common visuals are previous performances, head-to-head views, standings of the team if they hold any winning or losing streaks, injured players, and any other information that could affect the result.

Real-time presentations. The most exciting part of the offerings is the game itself, which is enough to attract and keep the viewers hooked but the problem here is that apart from the competition online there is also a cross-platform competition media outlets and news websites would have to deal with, what would make a viewer choose the website? Over TV? Over the in-person stadium experience?

Even with the live streaming, viewers would also interact via comments and compare statistics which gives the news and sports websites a chance to provide the content they need that would enrich their experience. Viewers would take more interest and enjoy the experience and later on come back to relive it the next time and set a pattern.

Keep them engaged with Postgame stats. Most of the die-hard fans of the sport would be reading the game analysis reports, their favorite players’ views what the coaches think of the team’s performance, and any future announcement. As soon as the whistle blows that indicates that the match is over, many supporters and followers would head to the site that would offer the most stats about the game.

Now that we know what information they seek, it has to be presented in a digestible and compelling manner which is what the players in this industry need to target to attract viewers and they would need to keep on updating their offerings as per the market to stay relevant as a source of entertainment.

Another challenging task is finding the live sports data providers that can help you meet all the requirements. We can help you in that respect, Data Sports Group offers game-changing, unmatched sports live scores APIs and appealing widget services which would help you engage with your audience like never before. With comprehensive coverage of over 50 sports categories and 5000 matches get all the information you need from API for data sports, mainly, pre-match, live, post-match, and add-on services that could set you apart from your competition.